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Farheen Dhanani
Founder & CEO, Book With AI
Interview the founder turning constant availability into an AI-powered front desk.
Farheen created Book With AI + SANAA after experiencing the personal and financial cost of being constantly available to customers. Her story connects artificial intelligence with something deeply human: the right to have a business without giving it every moment of your life.
Why this story matters now
The people carrying an entire front desk in their pocket.
The conversation about artificial intelligence often centers on enterprise efficiency. Farheen brings the perspective of the booth renter, suite renter, home-based provider, contractor, consultant and independent owner whose personal phone is also the business front desk.
For these operators, every unanswered call may mean lost revenue. Answering every call can mean interrupted family time, disrupted services and no real separation between business and life.
Book With AI + SANAA asks a practical question: can AI give independent professionals access to the kind of operational support once available only to larger organizations?
Why interview Farheen
A founder who can connect the technology to the life behind it.
Lived experience
Farheen lived the problem before building the product. Her perspective begins with the daily reality of serving customers while personally carrying the front desk.
An overlooked AI story
She represents independent professionals and small operators who are often missing from enterprise-focused conversations about artificial intelligence.
Practical, clear insight
She explains AI through customer calls, appointments, missed revenue, family time and real business decisions instead of abstract technical language.
A wider platform vision
Book With AI serves beauty professionals directly, while SANAA was designed as a modular AI receptionist layer that can expand through B2B technology partnerships.
Ready-made editorial directions
Ten interview angles with a clear human story.
The hidden cost of being your own receptionist
Why independent professionals remain responsible for every call, text, booking change and follow-up.
When protecting personal time hurts the bank account
What happened after Farheen stopped answering business calls and messages outside working hours.
Why small businesses deserve enterprise-level AI support
Making intelligent reception and operations accessible without an enterprise budget.
The call a service professional cannot safely answer
Customer expectations, interrupted services, concentration and cross-contamination concerns.
From salon frustration to a modular AI receptionist
How a beauty-industry problem opened a path toward ConstructionTech, FinTech, LawTech, HealthTech, PropTech and other service markets.
Can an AI receptionist create a better customer experience?
Multilingual conversations, immediate answers, appointment actions and relevant recommendations.
AI and the future of work-life boundaries
Using automation to protect personal time without sacrificing business revenue.
What AI should handle—and when a person should take over
Business rules, escalation paths, approved information, customer trust and responsible configuration.
Why voice AI may become the next layer of vertical SaaS
Adding conversational intelligence to scheduling, CRM, franchise and industry platforms.
Building technology from lived experience
How being the intended customer changes product decisions, priorities and the definition of useful AI.
Topics and expertise
Conversations Farheen can lead.
Quick facts
The essential background for producers and journalists.
- Founder
- Farheen Dhanani
- Public title
- Founder & CEO
- Company
- Book With AI
- AI receptionist
- SANAA — Smart Automated Network Assistant Agent
- Professional perspective
- Computer science, software development and licensed beauty professional
- Recognition
- DELTECH 2026 finalist for innovation in AI-powered beauty technology
- Primary focus
- AI-powered operations and reception for independent beauty professionals
- Wider opportunity
- A configurable, multilingual AI receptionist layer for established software platforms and service industries
Suggested questions
A conversation that moves beyond the product pitch.
- 1What happened when you stopped answering business calls after working hours?
- 2What made you realize this was a wider problem rather than a personal inconvenience?
- 3Why are independent professionals underserved by existing business technology?
- 4What can SANAA do during a customer call?
- 5How does SANAA detect and change languages?
- 6How can an AI receptionist recommend services without making the conversation feel forced?
- 7How do you decide what SANAA should answer and what should reach a person?
- 8Why did you design SANAA as a modular layer?
- 9Which industries could use this technology beyond beauty?
- 10What should work and personal life look like for the next generation of independent professionals?
Approved biographies
Introductions for different formats.
Farheen Dhanani is the Founder & CEO of Book With AI and the creator of SANAA, a multilingual AI receptionist designed to help independent professionals answer customers, manage appointments and protect more of their personal time.
Farheen Dhanani is the Founder & CEO of Book With AI, an AI-powered operating system for beauty professionals, and the creator of SANAA, its multilingual AI receptionist. Drawing from her background in computer science, software development and the beauty industry, Farheen is building the operational support she once needed herself. Her work focuses on giving independent professionals access to intelligent reception, scheduling and customer support without requiring an enterprise budget.
Farheen Dhanani founded Book With AI after experiencing the conflict between protecting her personal time and remaining constantly available to customers. When she stopped answering business calls, texts and messages outside work, she found greater peace—but also saw the financial cost. With experience in computer science, software development and beauty, she turned that frustration into Book With AI + SANAA. Book With AI connects the daily operation of a beauty business, while SANAA answers calls, detects and switches languages, answers questions, manages appointments and can recommend relevant services. Farheen also designed SANAA as a modular layer that other technology platforms can explore adding to the products their customers already use.
High-resolution media headshots and additional press assets will be added as they become available.
Media requests
Invite Farheen to your podcast, article, broadcast or event.
Share your outlet, format, topic and timeline. Media requests are delivered directly to the Book With AI team.